FTC approves settlement within CSGO Lotto advertising case from march's blog

The US Government Trade Commission (FTC) has approved a final consent order settling its first case against social-media influencers: the infamous CSGO Lotto controversy.

It concerned two on the internet gamers, Trevor ‘TmarTn’ Martin and Jones ‘Syndicate’ Cassell, who promoted a betting site CSGO Lotto in their videos whilst failing to disclose that they were its co-owners.

The FTC additionally found that the set had also compensated other influencers to advertise CSGO Lotto without having adequate disclosure from the commercial relationship.

“The Commission order settling the charges prohibits Martin, Cassell, as well as CSGOLotto, Inc. through misrepresenting that any endorser is an self-employed user or ordinary consumer of a service or product, ” explained the actual FTC in its Cheap CSGO Skins announcement this week.

“The order also requires crystal clear and conspicuous disclosures of any unexpected material connections with endorsers. ”

Influencer-marketing disclosure has been a major area of interest for the FTC in 2017. Previously this year, it wrote to more than 90 influencers and marketers reminding them of their responsibilities on this top.

Previous post     
     Blog home

The Wall

No comments
You need to sign in to comment


By march
Added Dec 8 '17



Your rate:
Total: (0 rates)